Digital Marketing Training Institute :


Ascent Digital Marketing Training Institute:

Why to Learn Digital Marketing?

a) Online Marketing is booming in India and worldwide

b) Easy to do business and capture Global Market

c) Easy to Learn and Implement

d) SWOT analysis before selecting which part to learn

In Digital Marketing Training, Asti certified Gurus teach you about POEM i.e. Paid, Owned and Earned Media

Digital Marketing Courses :

a) SEO – Organic Search

b) SEM – Paid Advertisement

c) Banner Advertisement

d) Online Reputation Management

e) Social Media Marketing

f) Email Marketing

g) Affiliate Marketing

h) Paid Business Listing

i) Google Analytics

j) Algorithm Updates

k) Content Marketing


Introduction of Digital Marketing :

• Digital Marketing Concepts
• Search Engines Basics

Digital Marketing :

• Introduction of Digital Marketing
• Digital Marketing Concepts
• Search Engines Basics
• How Search Engine Works
• Page rank
• Website Architecture
• Website Designing Basics
• Domain, Hosting
• Google Webmaster Tools
• Search Engine Submission
• Link Building
• Google Sandbox
• Image Optimization
• Introduction of PPC (Pay Per Click)
• How PPC Works
• PPC Campaign Design
• Keywords Research
• Traffic Estimator Tool
• Ad Groups Setup
• Budget, Billing, Reporting Techniques
• Google Analytic Setup
• Analytic Tracking Code Setup
o Role of Analytic in PPC
o Conversion Tracking
o Introduction of affiliate marketing
o The role of merchant & affiliate
o Creating the affiliate network
o Promoting the affiliate program
o Local Search Optimization
o Latest Search Engine Algorithms
o Reputation Management
o Mobile Marketing
o Email Marketing
• Our pay per click training modules Includes
• Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)
o Google +
o Blog Setup
o Blog Design
o Blogging Article Methods
o Blog Marketing
o Stumble Upon
o Tumbler
o Pinterest
o Blogging Article Methods
o Blog Marketing
o Keyword optimization

Search Engine Optimization :

On page SEO & Offpage SEO
• Meta Tags
• Creating Sitemaps
• Creating Robots file
• Optimize SEO Content
• Canonical Implementation
Keyword Research
• Keyword Density
• Google Webmaster Tools
• Search Engine Submission
• Link Building
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• Image Optimization

SEO (Webmaster Tools)
Content Analysis
Site content /Speed/Search
Inpage Analytics
Conversion Tracking
Calculating the ROI

Introduction of Social Media Marketing

(Facebook, Twitter, Stumble upon, Linked In, Pinterest,…)
o SMO with Search Engine Optimization
o Facebook Fan Page Creation
o Facebook Ads Segmentation
o Design fan page
o Image Size Dimensions
o Creating Groups
o Facebook Insights
o Tracking visitors
o Facebook Marketing Campaign
o Likes Generation
o Viral Marketing
o Facebook Ad
• Creating Campaign
• Budget, Billing, CPC, CPM, CTA
o Twitter Account creation
o Twitter Design
o How to tweet?
o Youtube Channel create
o Channel Design
o Video creation with slides
o Slide Video Creation & Optimization

Introduction to AdWords – Google Adwords

1)Getting Started with Ad Words – How to set up account etc.
2)Targeting – Search, Contextual or placement
3)Creation of Effective Campaigns and Ad groups
4)Creation of Banners using Display Builders
5)Writing Compelling Ad Copies—Do’s and Dont’s
6)Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
7)Insertion of Google Conversion code and its importance in Effective Campaigning.
8)Costs and Billing
9)Tracking Ad Performance
10)Optimizing Cost per Click
11)Optimizing Ad Performance – Optimize Account & landing page
12)The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
13)Google Analytic code study and Insertion
14)Google Analytic Report Study and Comprehension
15)Google Insights Study
16)Google Trends Study

Managing Client Accounts

• Mobile Marketing
• Mobile ads
• types of mobile ads

QR codes

• 30+ tools
• Course Materials
• 6months Student support
• Live Projects

Ascent Digital Marketing Both Online and Class Room Training

About Ascent Digital Marketing Training Institute:

Ascent Digital Marketing Training Institute Providing high quality training at affordable fees is our core value. We offers classroom on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals.

Ascent Digital Marketing Training Institute In Bangalore Excellent Trainers and Fabulous Lab this is what you can expect from us.

Free training materials, Free Career consulting, Career guidance by experienced IT professionals, Pleasant and modern training rooms.


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